Lead the performance marketing strategy and execute hands-on paid media campaigns across Canada and the United States for a growing private education provider. This senior role offers full ownership of significant budgets and the chance to build in-house capabilities.
What you need
6 must-haves- Experience 8+ years of experience in paid media, performance, or growth marketing
- Technical skill Recent, hands-on campaign management with Google Ads and Meta Ads platforms
- Experience Proven track record of improving key performance marketing metrics (CPL, CPA, Conversion Rate, ROAS)
- Experience Experience owning and managing comparable media budgets, including pacing, allocation, and forecasting
- Technical skill Strong analytical skills with GA4, conversion tracking, attribution, and reporting
- Technical skill Solid working understanding of SEO and search strategy to guide specialists
Nice to have
5 bonus- Experience Recent agency experience in performance or paid media
- Experience Experience with paid media across both Canadian and United States markets
- Experience Experience with education, enrolment-driven, or considered-purchase consumer funnels
- Technical skill Familiarity with marketing automation and CRM
- Technical skill Practical experience using AI tools within paid media workflows